Hudson’s Bay AFW 2018
For “Everybody Front Row” NOMAN Studio designed the scenography for the tree parallel catwalks. The main inspiration being the signature stripe of the Hudson’s Bay warehouse, the middle catwalk, consisted out of 7 large transparent but striped screens. From different angles this resulted in an overlapping play of stripe patterns. The two side catwalks contained in total 4 compositions of the same striped material forming presentation displays. Parallel to the event, we designed a shop version of the scenography for the “see and buy corner”; to be placed the 13 warehouses in NL.