To present the rain jacket of Senscommon we developed, in collaboration with the brand, a sophisticated yet industrial / technical framing to freeze the garments in motion. The window presentation consisting out of 3 pieces was presented at DROOG design in the winter of 2017.
With the emphasis on innovation and sharp minimalism in product and presentation, the see-through installation is a demonstration of the meticulous detailing inside and outside of the all-commute overcoat. By making use of a pressure mechanism and spacers the whole presentation is held together without any screws and glue.